WordPress website development your team can manage
We build WordPress sites with a custom theme, only the plugins you need and an admin your team can use without fear of breaking the layout. It works for corporate sites, product marketing, WooCommerce stores and publishers; if your project calls for something else, we’ll say so.
Logistics, software, online stores, a news outlet, events, healthcare, beauty, law, engineering and construction. Seven carry the credit of Crece Virtual or DIMAGinet, User Media’s former names, in their footer. The last one, Smart Green, runs on Joomla.
Project type
Industry
13 case studies
goglt.com
Miami Springs, FLFreight logistics
GLT Logistics
A third-party logistics (3PL) provider moving freight across the US, Mexico and Canada. The site walks through each shipping service and recruits both new customers and agents.
What we did
Corporate site on a custom theme: menus by freight type (LTL, FTL, temperature-controlled, air and Mexico), customer and agent sign-up paths, HubSpot forms, a link to the customer portal and a blog.
Technology
WordPress
Elementor Pro
HubSpot
Footer credit: “Web development with ♥︎ by Crece Virtual”.
Rate management software that helps freight brokers quote loads and manage their rates. The site explains the product and drives visitors to book a demo.
What we did
Product marketing site on a custom theme with plugins built for it: an ROI calculator, an FAQ bot with set answers and flipbook-style case studies, plus demo scheduling through Calendly.
A business news outlet covering industry, agriculture, exports and jobs. It publishes in Spanish and English, has an AMP version and shows daily dollar and euro exchange rates.
What we did
Infrastructure for a high-volume publisher, built so every story gets indexed and distributed fast, on a custom WordPress theme. Odinoa, our AI publishing tool, supports its research and editorial production.
Technology
WordPress
WPML
AMP
Cloudflare
Published as a case study by Crece Virtual, our former brand. Today it publishes with Odinoa, our AI editorial platform.
A family business in Bogotá that grows, processes and sells frozen plantain products and snacks, ready to bake or fry.
What we did
A WooCommerce store: a catalog of frozen foods and snacks, retail or wholesale orders with cash on delivery, a delivery zones and schedule page, customer accounts and WhatsApp.
A plastic surgeon’s website: procedures by category (breast, facial and body), cases by procedure, his professional profile and a blog.
What we did
A WordPress site built with Elementor Pro: a procedure search, a step-by-step form to request a consultation, WhatsApp and Google reviews on the home page.
A nail spa in Laureles, Medellín: manicures, nail art and pedicures, with a design gallery, Google reviews, opening hours and location.
What we did
A WordPress site built with Elementor: services, a gallery of nail designs, booking buttons, WhatsApp with a welcome message, and WP Rocket caching so it loads fast.
A law firm focused on social security and labor law: pensions, employment law and occupational health and safety (SG-SST), with a legal bulletin that publishes articles and interviews.
What we did
A WordPress site: service pages, the legal bulletin, a contact form, email newsletter sign-up, a PSE payments link and WhatsApp.
Hydrology and hydraulics consulting for environmental projects: drone and LiDAR surveys, hydrological studies, basic sanitation, land surveying and permitting.
What we did
A WordPress site built with Elementor Pro: a page for each service, galleries, clients, a short quote request form and WhatsApp.
A Bogotá company that designs and builds homes, develops housing, retail, office and industrial projects, and does interior design and remodeling. It also distributes Metecno roofing panels.
What we did
As DIMAGinet: a WordPress site with a custom theme, a project gallery on the home page, and company, services, projects and contact pages, built to work on phones.
WordPress vs. site builders vs. custom development
Three ways to get a site you can update yourself, each with its own freedoms and strings attached.
WordPress
Wix or Squarespace
Custom build
Where the site lives
On any host you choose, and you can move it whenever you want.
On the platform; it can’t be moved to another server.
Wherever you decide: Vercel, your own server or another provider.
Editing content
A familiar dashboard with per-user roles and a block editor.
A very easy visual editor, with less control over structure.
An admin built for your site; it has to be developed.
Design
Custom or adapted theme; no ceiling if it’s coded.
Platform templates, with limits on customization.
Whatever you need, no templates.
Extra features
Thousands of plugins; each one adds upkeep and risk.
Apps from their marketplace, within what the platform allows.
Built in code, with no third-party dependency.
If you want to leave
Export your content and files and set them up on another host.
The design gets rebuilt; content moves over only partly or by hand.
You take the code and the data with you.
Best for
Content-heavy sites, publishers and WooCommerce stores.
Small sites the owner builds and runs alone.
Sites with custom features, multiple languages or integrations.
WordPress
Where the site lives
On any host you choose, and you can move it whenever you want.
Editing content
A familiar dashboard with per-user roles and a block editor.
Design
Custom or adapted theme; no ceiling if it’s coded.
Extra features
Thousands of plugins; each one adds upkeep and risk.
If you want to leave
Export your content and files and set them up on another host.
Best for
Content-heavy sites, publishers and WooCommerce stores.
Wix or Squarespace
Where the site lives
On the platform; it can’t be moved to another server.
Editing content
A very easy visual editor, with less control over structure.
Design
Platform templates, with limits on customization.
Extra features
Apps from their marketplace, within what the platform allows.
If you want to leave
The design gets rebuilt; content moves over only partly or by hand.
Best for
Small sites the owner builds and runs alone.
Custom build
Where the site lives
Wherever you decide: Vercel, your own server or another provider.
Editing content
An admin built for your site; it has to be developed.
Design
Whatever you need, no templates.
Extra features
Built in code, with no third-party dependency.
If you want to leave
You take the code and the data with you.
Best for
Sites with custom features, multiple languages or integrations.
General comparison as of October 2026. We compare Shopify stores on our ecommerce page.
How we build a WordPress site that lasts
The decisions that keep a site from turning fragile, slow or impossible to edit.
A custom theme, not a bloated template
We design a theme for your site, as we did for GLT and Tabi, instead of stacking options you’ll never use.
A short plugin list
Every plugin has to earn its place. If a feature is small, we code it into the theme or a custom plugin.
Blocks that can’t break the layout
Your team builds pages from blocks designed for the site, without throwing off spacing or typography.
Roles and permissions
Everyone logs in with their own account and only sees what they need: drafting, approving or administering.
Languages and per-page SEO
Language versions with WPML or Polylang, as on Más Colombia, plus titles, meta descriptions and an XML sitemap set page by page.
Updates with a safety net
A backup before updating, a test run on a copy of the site and Cloudflare in front of the server.
How a WordPress project works with us
1
Content model
We define the content types you’ll have (pages, news, case studies, products) and the fields each one needs.
2
Theme design
We design the templates and blocks your team will use, on mobile and desktop.
3
Development and plugins
We code the theme, choose the plugins you can’t do without and custom-build whatever isn’t worth a plugin.
4
Content and migration
We load or migrate your content and, if URLs change, redirect the old ones to the new ones.
5
Handoff and training
We show your team how to publish with their own logins and leave the site with backups and updates in place.
What our clients say
Real reviews our clients left on Google.
VH
Viviana Hidalgo Alvarado
October 2026
I really enjoyed my experience with User Media. They are very professional, attentive, and always look for the best way to help. I love that they listen to ideas, give good advice, and propose solutions I hadn't even considered. It's clear they know what they're doing and enjoy their work. I highly recommend them!
DD
Dayanna david tapias
October 2026
I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!
DG
Daniel Gómez
October 2026
I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!
AF
Andrés Felipe Pájaro Martinez
October 2026
A very good experience with User Media. They've helped us with various digital projects and have always demonstrated knowledge, commitment, and a great willingness to find solutions. I especially want to highlight their expertise in web development and automation. I highly recommend them.
SA
Sergio Andres Pájaro Martinez
October 2026
Our experience with User Media has been excellent. They've supported us in content creation projects for social media, news, web development, and process automation.
Something I particularly appreciate is that they don't just execute our requests; they get involved, propose ideas, and constantly seek new ways to leverage technology.
Their experience, commitment, and passion are evident in every project. Without a doubt, they're a great technology partner that I highly recommend.
JR
Johnattan Rodriguez
December 2025
We've worked with Crece Virtual on several web design projects for our Barranquilla operation. Their team demonstrated a solid command of both WordPress and React, adapting to the specific needs of each project based on our technical and functional requirements.
What we value most is the quality of the codebase they deliver. Each project has a clean and well-organized structure, which has greatly facilitated updates and the addition of new features when needed. The technical documentation they provide is clear and useful for our internal team.
Communication throughout the entire process was smooth and professional.
EM
Evelintoya1011 Montoya
December 2025
Working with Crece Virtual transformed how we acquire clients. From the outset, they understood our business and guided us through everything: digital strategy, website architecture, and domain selection. The WordPress site, with a custom theme and widgets created in Elementor, turned out exactly as we needed: fast, clear, and designed to make requesting quotes effortless.
Thanks to technical SEO, link building, and Google Ads campaigns in Medellín, our quote requests increased several times over, stabilizing at nearly 500% higher than at the beginning. The automation that sends leads from WhatsApp to Google Sheets, complete with all the data and UTM parameters, allows us to better measure sales and repeat purchases. Furthermore, their hosting, domain, and Google Workspace services have been reliable, and whenever we need support, they're always there with quick and clear answers.
DC
Diana C
November 2025
We have been working with Crece Virtual for several months now, and it has been a great experience. They built our website in Next.js, and it turned out super fast and professional. The best part is that they didn't leave us on our own after delivery: every month they make updates and improvements, and when we need something urgently, they always respond very quickly. Their support has been impeccable.
In addition to the website, they manage our Google Ads campaigns and SEO. Honestly, everything has worked very well. The campaigns bring in good leads and have us well positioned on Google and Bing. They are very professional but also very approachable, always explaining everything clearly. I recommend them without hesitation.
RC
Rafael Castaño
November 2025
We hired Crece Virtual to redesign our corporate website and improve our SEO. The result completely exceeded our expectations.
The design is elegant, professional, and conveys the seriousness we needed as an environmental project. Navigation is intuitive, and our clients can easily find the information they're looking for. Regarding SEO and ads, we now appear in the top Google results for the searches that matter to us. The team was incredibly professional, met every deadline, and was always available to answer questions. It's clear they know what they're doing.
IB
IVAN BLANCO
November 2025
We're currently working with the Crece Virtual team on both web design and Google Ads campaigns. The site looks very professional, and the SEM campaigns are consistently generating high-quality leads. What I value most is their transparency: they explain everything clearly, send detailed reports, and are always optimizing to improve results. They're experts at what they do.
JJ
Juan Jose Cano Giraldo
November 2025
They designed a corporate website for us, optimized for local search. The SEO is flawless; we appear in the top results. Website traffic increased by 350%. Excellent service, support, and monthly follow-up.
LA
Litografia Azabache
April 2024
We want to express our complete satisfaction with the work done by Crece Virtual. They developed a digital business model for us that included creating our website and managing our Google Ads campaigns.
Their customer-centric approach and attention to detail impressed us from the start. The website is exceptionally well-designed, and the Google Ads campaigns generated a significant increase in traffic and conversions. We would recommend Crece Virtual without hesitation.
TV
Tomás Vélez
February 2024
Crece Virtual has become our greatest ally. They are incredibly creative in their web design and have given us a unique online presence. They are experts in Google Ads and significantly increase your business's visibility. Furthermore, their specialization in software development allows them to offer customized solutions. With Crece Virtual, you're on the right track if you're looking to expand your online presence to more leads and different markets.
AH
Adriana Hernandez
February 2024
Recommended, they designed the school's website, provided technology training (software) to the entire staff, and were extremely responsive and fast.
WordPress FAQ
When should I choose WordPress?
When the site is mostly content your team publishes often, when you want a store and content together with WooCommerce, or when being able to switch vendors without a rebuild matters to you. If the heart of the project is a custom feature, another platform is usually a better fit.
Can you modernize the WordPress site I already have?
Yes. We start by reviewing the theme, plugins and hosting. Sometimes removing extra plugins, updating and optimizing images is enough; other times a new theme with the same content is the way to go. A full rebuild is the last resort, not the first.
How do you keep updates from breaking the site?
We back up before every major update, test it on a copy of the site when the change calls for it and check the key pages after it goes live. Cloudflare in front of the server adds protection against common attacks.
Do you use Elementor or another page builder?
It depends on who will be editing. GLT and Tabi use Elementor Pro on a custom theme; on other sites we use the WordPress block editor or a different builder. What we avoid is mixing several builders and dozens of plugins that do the same thing.
Can you work with our in-house marketing team?
Yes. We set up roles so your marketers can publish on their own, build blocks around how they actually work and stay available for the technical side. We work remotely from Colombia, on UTC−5 year-round, so our hours overlap with US business hours.
Is WordPress secure?
As secure as its upkeep. WordPress core gets patched often; the risk usually sits in abandoned plugins and themes, weak passwords and user accounts nobody reviews. That’s why we keep plugins to a minimum, keep them current and put Cloudflare in front of the server.
Tell us what you’ll publish, who will edit it and whether you already have a WordPress site. We’ll tell you if it fits, which plugins you can drop and how we’d build it.
If you already run WordPress, send us the URL and, if you know it, the theme and page builder it uses.
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