Product photography: Google accepts up to 10 extra images per product
Plan photos that clarify the product, organize every variant, and work across your store, catalog, social channels, and Google Shopping.
A web design, SEO and software blog for smarter decisions
We explain what to look at before you spend money on a website, SEO or software, so you can walk into any agency conversation, ours included, with better questions.
Image SEO: for Google, a file name is only a light clue
Help Google find and understand your business images with useful alt text, page context, product photos, and a final check.
Banner design: people skip what looks like advertising
Turn a banner into a clear asset: define its message, make the action visible, and confirm that the crop works on every screen.
Design contrast: the W3C asks for 4.5:1 between text and background
Make offers, prices, and buttons stand out in your visuals by combining color, scale, and space, then checking the final piece before launch.
Design mockups: approve the look; a prototype tests whether it works
A mockup shows how your website, package, or ad will look; to know whether a button, a form, or a print run works, you have to test it.
Image alt text: when a photo only decorates, the field stays empty
A product photo names the feature that drives the purchase; a promotion, its offer and condition; an image that only decorates gets an empty field.
Advertising creative design: if it looks like an ad, people skip it
People have learned to skip what looks like an ad: here is how to arrange a creative so it shows the offer, fits each placement, and is tested with a method.
Color theory: your ad is easier to understand with two or three colors
Turn the color wheel into clear choices for ads, product pages, and websites people can understand before taking action.
Brand visual identity: your buttons need more contrast than your logo
Turn your logo, color, type, and imagery into a clear system for your website, ads, and documents, with a review before publishing.
How to optimize images for web: 1 in 10 sites sends over 5 megabytes
Make photos lighter without losing clarity: match pixels, format, compression, and loading behavior to every screen.
Instagram carousel design: 3 text sizes organize every slide
Turn a business explanation into slides that progress clearly, read well on a phone, and end with one meaningful next step.
Graphic design composition: 232 users read web pages in an F
Arrange the message, product, proof, and action so your commercial images make sense on the first visual pass in every format.
Brand color palette: 4.5:1 keeps your message readable
Set color roles, check text and button contrast, and document codes so every branded piece follows the same visual system.
WebP format: lossy transparent files are often a third the size of PNG
Compare WebP, AVIF, JPG, and PNG for each image, then check file weight, clarity, and compatibility before publishing.
Social media image sizes: 4:5 in the feed and 9:16 in Reels
Prepare versions that respect each placement’s crop and keep your product, message, and call to action visible.
Visual hierarchy: a 5-pixel blur reveals what dominates your ad
A practical way to organize the message, benefit, and action in ads, posts, and web pages so they do not compete.
What to review before redesigning your website
A guide to decide if you need a minor adjustment, a partial redesign, or a complete overhaul. Key questions to evaluate your current situation.
How to structure your homepage content
Recommended section order, what information to prioritize, and how to guide visitors toward the action you want.
Website speed: why it matters and how to measure it
Tools to evaluate your site's performance, factors affecting speed, and practical steps to improve it.
Basic SEO for small sites
Essential technical settings, content best practices, and common mistakes you can avoid from the start.
When you’re ready to act on it
Every topic on the blog has a service behind it.
Web design and redesign
If reading about redesigns or homepage structure made you want a second look at your site.
SEO
If you’ve covered the basics and want a technical and content SEO plan for your site.
Support and maintenance
If your site is slow and you need someone to look after it once it’s live.
Cloudflare management
If you want caching, DNS and protection set up properly to speed things up.
Questions about the blog
What topics do you cover?
Website design and redesigns, SEO, site speed, analytics and software for businesses. We pick topics based on the questions clients ask us and what people search for on Google about these subjects.
Do I need a technical background to follow the articles?
That’s the goal: you shouldn’t. We write for the person who makes the call at the company, not for developers, and when a technical term comes up we try to explain it right there.
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