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Every channel has a job

Digital marketing where SEO, paid search and analytics each have a clear job

You don’t need every channel at once. We look at where your customers come from today and what isn’t being tracked, then tell you what to tackle first: organic search, Google Ads, fixing your tracking, or a consulting session to sort out priorities.

Tell us about your businessCompare the options

Start with the problem you have

Each service has its own page with the approach, scope and FAQs.

Signs you need structure, not another channel

Before adding a new channel, check whether any of these sound familiar:

  • You’re paying for ads, but you can’t tell how many calls or form fills came from them.

  • You show up when people search your brand name, but not when they search for what you sell.

  • Every vendor sends a different report (clicks, reach, rankings) and none of them talks about customers.

  • You moved to a new site or domain and organic traffic has been lower ever since.

  • Someone told you to “do digital marketing,” but nobody said where to start or how you’d know it worked.

SEO vs. Google Ads vs. analytics vs. consulting

Four different services that often get sold as one package.

  • SEO

    What it solves
    Getting found in Google’s organic results.
    When you see signals
    Weeks or months, depending on competition and the state of your site.
    If you pause it
    What you published stays live, but competitors keep moving.
    What it needs
    A crawlable site and content that answers real searches.
    Start here if…
    Your customers search Google for what you sell and you can wait for results.

  • Google Ads (SEM)

    What it solves
    Showing up in search from the day the campaign goes live.
    When you see signals
    From day one of spend; the learning comes as data builds up.
    If you pause it
    Paid traffic stops the same day.
    What it needs
    Ad budget, a clear landing page and tracked conversions.
    Start here if…
    You need leads soon or want to test an offer.

  • Analytics & data

    What it solves
    Knowing which channel brings customers and which only brings visits.
    When you see signals
    As soon as it’s installed. It doesn’t bring traffic; it makes sense of what arrives.
    If you pause it
    You’re back to guessing.
    What it needs
    Access to your site, Google Tag Manager and wherever your leads land.
    Start here if…
    You already spend on marketing and can’t tell what works.

  • Consulting

    What it solves
    Deciding what to do first and what you can skip.
    When you see signals
    When the review wraps up, with clear priorities.
    If you pause it
    The decisions stay with you; carry them out with us or on your own.
    What it needs
    A conversation and access to what you already have.
    Start here if…
    You have several options on the table and can’t pick one.

General comparison as of October 2026. In practice they’re often combined, and analytics is what lets you judge the other three.

Two projects where marketing works as a system

Website, search, content and leads, all connected. Both are live today.

  1. Screenshot of the Azabache Producciones website on desktop
    Screenshot of the Azabache Producciones website on mobile

    Medellín, ColombiaPrinting

    Azabache Producciones

    A commercial printer in Medellín. The site is built so that someone searching Google for printing, signage or packaging lands on the page for that exact need and gets in touch.

    What we did

    A new site with one page per service line, a sales chat, a CRM that delivers every conversation to the team in order, automation and content. It brings in 350 to 550 sales opportunities a month.

    Technology

    • Next.js
    • Vercel
    • CRM
    • Odinoa

    Footer credit: “Diseño Web con ❤ por User Media”.

    Visit the siteRead the full case study
  2. Screenshot of the Más Colombia website on desktop
    Screenshot of the Más Colombia website on mobile

    News media

    Más Colombia

    A Colombian news site covering the economy, industry, agriculture, jobs and exports, with an English edition and daily indicators such as the official peso–dollar rate.

    What we did

    Publishing infrastructure built for high volume, so every story gets indexed and circulates fast; AI support for research and writing through Odinoa, and a sales process for ad inventory and sponsored content.

    Technology

    • WordPress
    • AMP
    • Cloudflare
    • Odinoa

    Publishes with Odinoa, our AI editorial platform.

    Visit the siteRead the full case study

What our clients say

Real Google reviews from User Media clients.

  • IVAN BLANCO

    November 2025

    We're currently working with the Crece Virtual team on both web design and Google Ads campaigns. The site looks very professional, and the SEM campaigns are consistently generating high-quality leads. What I value most is their transparency: they explain everything clearly, send detailed reports, and are always optimizing to improve results. They're experts at what they do.

  • Viviana Hidalgo Alvarado

    October 2026

    I really enjoyed my experience with User Media. They are very professional, attentive, and always look for the best way to help. I love that they listen to ideas, give good advice, and propose solutions I hadn't even considered. It's clear they know what they're doing and enjoy their work. I highly recommend them!

  • Dayanna david tapias

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Daniel Gómez

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Andrés Felipe Pájaro Martinez

    October 2026

    A very good experience with User Media. They've helped us with various digital projects and have always demonstrated knowledge, commitment, and a great willingness to find solutions. I especially want to highlight their expertise in web development and automation. I highly recommend them.

  • Sergio Andres Pájaro Martinez

    October 2026

    Our experience with User Media has been excellent. They've supported us in content creation projects for social media, news, web development, and process automation. Something I particularly appreciate is that they don't just execute our requests; they get involved, propose ideas, and constantly seek new ways to leverage technology. Their experience, commitment, and passion are evident in every project. Without a doubt, they're a great technology partner that I highly recommend.

  • Johnattan Rodriguez

    December 2025

    We've worked with Crece Virtual on several web design projects for our Barranquilla operation. Their team demonstrated a solid command of both WordPress and React, adapting to the specific needs of each project based on our technical and functional requirements. What we value most is the quality of the codebase they deliver. Each project has a clean and well-organized structure, which has greatly facilitated updates and the addition of new features when needed. The technical documentation they provide is clear and useful for our internal team. Communication throughout the entire process was smooth and professional.

  • Evelintoya1011 Montoya

    December 2025

    Working with Crece Virtual transformed how we acquire clients. From the outset, they understood our business and guided us through everything: digital strategy, website architecture, and domain selection. The WordPress site, with a custom theme and widgets created in Elementor, turned out exactly as we needed: fast, clear, and designed to make requesting quotes effortless. Thanks to technical SEO, link building, and Google Ads campaigns in Medellín, our quote requests increased several times over, stabilizing at nearly 500% higher than at the beginning. The automation that sends leads from WhatsApp to Google Sheets, complete with all the data and UTM parameters, allows us to better measure sales and repeat purchases. Furthermore, their hosting, domain, and Google Workspace services have been reliable, and whenever we need support, they're always there with quick and clear answers.

  • Diana C

    November 2025

    We have been working with Crece Virtual for several months now, and it has been a great experience. They built our website in Next.js, and it turned out super fast and professional. The best part is that they didn't leave us on our own after delivery: every month they make updates and improvements, and when we need something urgently, they always respond very quickly. Their support has been impeccable. In addition to the website, they manage our Google Ads campaigns and SEO. Honestly, everything has worked very well. The campaigns bring in good leads and have us well positioned on Google and Bing. They are very professional but also very approachable, always explaining everything clearly. I recommend them without hesitation.

  • Rafael Castaño

    November 2025

    We hired Crece Virtual to redesign our corporate website and improve our SEO. The result completely exceeded our expectations. The design is elegant, professional, and conveys the seriousness we needed as an environmental project. Navigation is intuitive, and our clients can easily find the information they're looking for. Regarding SEO and ads, we now appear in the top Google results for the searches that matter to us. The team was incredibly professional, met every deadline, and was always available to answer questions. It's clear they know what they're doing.

  • Juan Jose Cano Giraldo

    November 2025

    They designed a corporate website for us, optimized for local search. The SEO is flawless; we appear in the top results. Website traffic increased by 350%. Excellent service, support, and monthly follow-up.

  • Litografia Azabache

    April 2024

    We want to express our complete satisfaction with the work done by Crece Virtual. They developed a digital business model for us that included creating our website and managing our Google Ads campaigns. Their customer-centric approach and attention to detail impressed us from the start. The website is exceptionally well-designed, and the Google Ads campaigns generated a significant increase in traffic and conversions. We would recommend Crece Virtual without hesitation.

  • Tomás Vélez

    February 2024

    Crece Virtual has become our greatest ally. They are incredibly creative in their web design and have given us a unique online presence. They are experts in Google Ads and significantly increase your business's visibility. Furthermore, their specialization in software development allows them to offer customized solutions. With Crece Virtual, you're on the right track if you're looking to expand your online presence to more leads and different markets.

  • Adriana Hernandez

    February 2024

    Recommended, they designed the school's website, provided technology training (software) to the entire staff, and were extremely responsive and fast.

Digital marketing FAQ

SEO or Google Ads: where should I start?

It depends on how long you can wait and whether people already search for what you sell. Google Ads gives you data from day one, for as long as the budget lasts. SEO takes longer, but what it builds doesn’t switch off when you stop paying. A common path: use paid search to learn which searches turn into customers, then go after those same searches organically.

How do you measure digital marketing results?

By leads and sales, not clicks. We set up Google Tag Manager with Consent Mode v2, define what counts as a conversion (a form submission, a call, a purchase) and record where each lead came from: Google, Meta, TikTok, or AI assistants like ChatGPT and Perplexity. That way you compare channels by real customers.

Can you audit what we’re doing now?

Yes. We review your site, Search Console, your Google Ads account if you have one, the tags installed and where your leads end up. You get a list of what’s broken, what’s redundant and what to do first. Whatever is working stays as is.

Do I have to sign up for everything at once?

No. You can start with one service. What we do recommend is tracking before spending more: without knowing where each customer comes from, it’s hard to tell whether SEO or ads are worth what they cost.

Can you work with a team in the US?

Yes. We work remotely from Colombia, which stays on UTC−5 year-round: the same as US Eastern time in winter and Central time in summer. We’ve built sites for companies in Colombia and Florida, and we recommend your Google accounts stay in your company’s name, with us added as users.

Not sure where to start?

Tell us what you sell, where your customers are and what you’ve tried. We’ll tell you which channel to start with, or whether your tracking needs fixing first.

Tell us about your business

It helps to know your site’s URL, whether you use Google Ads or Search Console, and where your leads land today.

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