Do the homework before the design: language and market size
In California, 28.3% of residents age 5 and older speak Spanish at home, and 44.4% speak a language other than English; in the city of Los Angeles the Spanish share is 39.3% (U.S. Census Bureau, American Community Survey 5-year estimates, 2020–2024, table DP02: data.census.gov/table/ACSDP5Y2024.DP02?g=0400000US06 for the state and data.census.gov/table/ACSDP5Y2024.DP02?g=160XX00US0644000 for Los Angeles). If those customers matter to you, a Spanish version shapes menus, forms and even which phone line answers. To size your niche, the Census Bureau's County Business Patterns counts establishments by county and industry (2023 data on data.census.gov). Knowing whether you compete with ten businesses in your county or with hundreds changes what your site has to emphasize.