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AI in production, with a human in charge

AI automation for business: less busywork, without losing control

We connect your website, CRM and messaging channels to AI assistants and scheduled jobs that take over the repetitive work. We do it with products we already run, including a chat that qualifies leads and an AI publishing platform, and one rule: AI suggests, a person signs off on what matters.

Tell us what to automateSee the examples

Three AI automations already on the job

A sales chat, a travel assistant and an AI-assisted newsroom. Each one solves a different problem.

  1. Screenshot of the Azabache Producciones website on desktop
    Screenshot of the Azabache Producciones website on mobile

    Medellín, ColombiaPrinting

    Azabache Producciones

    A commercial printer in Medellín. Customers arrive looking for printing, signage or packaging, and every inquiry is a potential order.

    What we did

    An on-site sales chat plus a CRM: every conversation that starts on the website reaches the team organized and ready for follow-up. We also automated internal and content workflows. It now handles 350 to 550 sales opportunities a month, all in one place.

    Technology

    • Next.js
    • Supabase
    • CRM
    • Vercel

    Footer credit: “Diseño Web con ❤ por User Media”.

    Visit the siteRead the full case study
  2. Screenshot of the Maoke Travel website on desktop
    Screenshot of the Maoke Travel website on mobile

    Medellín, ColombiaTravel

    Maoke Travel

    A tour operator in Medellín and the Antioquia region, with travelers writing in English and Spanish before and during their trip.

    What we did

    An on-site AI travel assistant: it answers with the company’s actual tour information, screens out abusive messages with automatic moderation and hands the conversation off to WhatsApp.

    Technology

    • Next.js
    • OpenAI
    • Supabase
    • WhatsApp

    Footer credit: “Diseño Web con ❤ por User Media”.

    Visit the siteRead the full case study
  3. Screenshot of the Más Colombia website on desktop
    Screenshot of the Más Colombia website on mobile

    ColombiaDigital media

    Más Colombia

    A Colombian business news outlet covering industry, agriculture, jobs, exports and daily indicators such as the dollar exchange rate.

    What we did

    AI support for research and editorial production through Odinoa, our platform: it searches approved sources only, drafts copy with citations, and a person approves before anything goes to the outlet’s WordPress. Plus infrastructure built to index and distribute every story quickly.

    Technology

    • WordPress
    • Odinoa
    • Next.js
    • Vercel

    Published as a case study by Crece Virtual, our former brand. Today it publishes with Odinoa, our AI editorial platform.

    Visit the siteRead the full case study
  4. Screenshot of the User Media’s smart brief website on desktop
    Screenshot of the User Media’s smart brief website on mobile

    In-house software

    User Media’s smart brief

    Before we quote, an AI assistant guides the client through defining their project: it understands text and voice, reads their documents and suggests answers they confirm.

    What we did

    OpenAI handles the guidance and Deepgram the dictation. Every suggestion stays a draft until the client accepts it, and the AI is not allowed to give prices or timelines.

    Technology

    • OpenAI
    • Deepgram
    • Next.js

    Screenshot with sample data: names and figures aren’t real customers.

What we automate, and how it works under the hood

Pieces that run today in our own products and on our clients’ websites.

  • Lead response and qualification

    An assistant replies instantly with your business information, asks the right questions and, once it has a name and a phone number, logs the lead and hands it to a sales rep with a summary.

  • Where every lead came from

    The CRM tags whether a lead arrived from Google, Meta, TikTok or an AI assistant such as ChatGPT or Perplexity, so you know which channel actually brings customers.

  • AI-assisted publishing

    Research in approved sources, drafts with citations, publishing to WordPress and evergreen guides built from keyword research, always with human approval.

  • Scheduled jobs

    Indicators that update themselves, batch publishing with daily caps and time windows, indexing requests and scheduled retries when a run fails.

  • System-to-system connections

    WordPress, Google Search Console, WhatsApp, your CRM and AI models connected through APIs, so nobody copies data by hand.

  • Automatic backups

    Every night our apps’ databases, user accounts and scheduled jobs are backed up to two separate locations.

What should you automate, and what should you leave alone?

Automating a messy process just produces mess faster. Here’s what we check.

A good candidate if…

  • It’s a repetitive task with rules someone can explain on a single page.
  • You get a high volume of inquiries and your team wastes time on people who are just browsing.
  • The information already lives in your systems and someone moves it by hand today.
  • A mistake can be caught and fixed before it reaches a customer.

Hold off (for now) if…

  • The decision has legal, medical or financial consequences and nobody would review what the AI suggests.
  • The process changes every week, or everyone does it differently.
  • It only happens a few times a month: building and monitoring it costs more than the time it saves.
First, measure the process you have

Fixed rules vs. AI with review vs. unsupervised AI

Not everything needs AI. This is how we decide how much autonomy each task gets.

  • Fixed rules

    Example
    Updating an indicator at the same time every day.
    When it fits
    The task never changes and the data comes from a reliable source.
    Risk
    Low; breaks if the source changes.
    How we use it
    Scheduled indicator updates and backups.

  • AI with human review

    Example
    Drafting an article a person approves before it’s published.
    When it fits
    There’s language, judgment or synthesis involved, and mistakes are costly.
    Risk
    Managed: the reviewer catches what the model makes up.
    How we use it
    Editorial production, with topics approved before writing.

  • Unsupervised AI

    Example
    Replying and publishing with nobody checking.
    When it fits
    Low-risk replies, tight guardrails and a safe fallback.
    Risk
    High: a mistake goes straight to your customer.
    How we use it
    Only in chats with scoped answers and a WhatsApp handoff to a person.

General guidance as of October 2026. Where the line falls depends on your industry and what a mistake would cost.

How we run an automation project

  1. 1

    Process map

    We chart how it works today, who’s involved, how long it takes and where data or leads slip through the cracks.

  2. 2

    Machine or human

    We decide what the system does, what the AI suggests and what a person approves, and we put that line in writing.

  3. 3

    Testing with real data

    We build a first version and test it on real conversations, documents or records, not made-up samples.

  4. 4

    Measure and tune

    We compare it with the old process: time, errors and opportunities. Then we adjust prompts, rules and guardrails.

  5. 5

    Monitored operation

    We watch for failures, model usage costs and provider changes so the automation doesn’t quietly degrade.

What our clients say

Real reviews our clients left on Google.

  • Viviana Hidalgo Alvarado

    October 2026

    I really enjoyed my experience with User Media. They are very professional, attentive, and always look for the best way to help. I love that they listen to ideas, give good advice, and propose solutions I hadn't even considered. It's clear they know what they're doing and enjoy their work. I highly recommend them!

  • Dayanna david tapias

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Daniel Gómez

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Andrés Felipe Pájaro Martinez

    October 2026

    A very good experience with User Media. They've helped us with various digital projects and have always demonstrated knowledge, commitment, and a great willingness to find solutions. I especially want to highlight their expertise in web development and automation. I highly recommend them.

  • Sergio Andres Pájaro Martinez

    October 2026

    Our experience with User Media has been excellent. They've supported us in content creation projects for social media, news, web development, and process automation. Something I particularly appreciate is that they don't just execute our requests; they get involved, propose ideas, and constantly seek new ways to leverage technology. Their experience, commitment, and passion are evident in every project. Without a doubt, they're a great technology partner that I highly recommend.

  • Johnattan Rodriguez

    December 2025

    We've worked with Crece Virtual on several web design projects for our Barranquilla operation. Their team demonstrated a solid command of both WordPress and React, adapting to the specific needs of each project based on our technical and functional requirements. What we value most is the quality of the codebase they deliver. Each project has a clean and well-organized structure, which has greatly facilitated updates and the addition of new features when needed. The technical documentation they provide is clear and useful for our internal team. Communication throughout the entire process was smooth and professional.

  • Evelintoya1011 Montoya

    December 2025

    Working with Crece Virtual transformed how we acquire clients. From the outset, they understood our business and guided us through everything: digital strategy, website architecture, and domain selection. The WordPress site, with a custom theme and widgets created in Elementor, turned out exactly as we needed: fast, clear, and designed to make requesting quotes effortless. Thanks to technical SEO, link building, and Google Ads campaigns in Medellín, our quote requests increased several times over, stabilizing at nearly 500% higher than at the beginning. The automation that sends leads from WhatsApp to Google Sheets, complete with all the data and UTM parameters, allows us to better measure sales and repeat purchases. Furthermore, their hosting, domain, and Google Workspace services have been reliable, and whenever we need support, they're always there with quick and clear answers.

  • Diana C

    November 2025

    We have been working with Crece Virtual for several months now, and it has been a great experience. They built our website in Next.js, and it turned out super fast and professional. The best part is that they didn't leave us on our own after delivery: every month they make updates and improvements, and when we need something urgently, they always respond very quickly. Their support has been impeccable. In addition to the website, they manage our Google Ads campaigns and SEO. Honestly, everything has worked very well. The campaigns bring in good leads and have us well positioned on Google and Bing. They are very professional but also very approachable, always explaining everything clearly. I recommend them without hesitation.

  • Rafael Castaño

    November 2025

    We hired Crece Virtual to redesign our corporate website and improve our SEO. The result completely exceeded our expectations. The design is elegant, professional, and conveys the seriousness we needed as an environmental project. Navigation is intuitive, and our clients can easily find the information they're looking for. Regarding SEO and ads, we now appear in the top Google results for the searches that matter to us. The team was incredibly professional, met every deadline, and was always available to answer questions. It's clear they know what they're doing.

  • IVAN BLANCO

    November 2025

    We're currently working with the Crece Virtual team on both web design and Google Ads campaigns. The site looks very professional, and the SEM campaigns are consistently generating high-quality leads. What I value most is their transparency: they explain everything clearly, send detailed reports, and are always optimizing to improve results. They're experts at what they do.

  • Juan Jose Cano Giraldo

    November 2025

    They designed a corporate website for us, optimized for local search. The SEO is flawless; we appear in the top results. Website traffic increased by 350%. Excellent service, support, and monthly follow-up.

  • Litografia Azabache

    April 2024

    We want to express our complete satisfaction with the work done by Crece Virtual. They developed a digital business model for us that included creating our website and managing our Google Ads campaigns. Their customer-centric approach and attention to detail impressed us from the start. The website is exceptionally well-designed, and the Google Ads campaigns generated a significant increase in traffic and conversions. We would recommend Crece Virtual without hesitation.

  • Tomás Vélez

    February 2024

    Crece Virtual has become our greatest ally. They are incredibly creative in their web design and have given us a unique online presence. They are experts in Google Ads and significantly increase your business's visibility. Furthermore, their specialization in software development allows them to offer customized solutions. With Crece Virtual, you're on the right track if you're looking to expand your online presence to more leads and different markets.

  • Adriana Hernandez

    February 2024

    Recommended, they designed the school's website, provided technology training (software) to the entire staff, and were extremely responsive and fast.

AI automation FAQ

Which process should we automate first?

The one that repeats constantly, follows clear rules and currently eats a valuable person’s time. For most businesses that’s first-touch lead response: replying fast, asking the basic questions and passing only sales-ready prospects to a rep.

Does the AI work without human review?

Not on anything that matters. On our publishing platform, a person approves every topic or draft before it goes live. In chats, the AI answers scoped questions and hands off to a person on WhatsApp when needed. We agree with you up front on where that review sits.

How do you protect our data?

Each client’s data is kept separate with access rules enforced in the database. Credentials for outside systems, like a WordPress application password, are stored encrypted and never sent to the browser. And in the sales chat, the summary a rep receives is written without personal details.

What happens when the AI gets it wrong, or goes down?

Every use case gets a safe fallback. If editorial research can’t find at least two pieces of evidence, it doesn’t draft. If the chat model doesn’t respond, the conversation moves to WhatsApp instead of making something up. Model output is validated against a fixed schema before it’s used.

How much time or money will we save?

We won’t promise a percentage before we understand your process. What we do is measure before and after: time per task, leads handled and errors. With those numbers you decide whether to expand the automation.

Which AI models do you use?

Today we use OpenAI models and, on our publishing platform, other providers through Vercel AI Gateway. We keep the model provider decoupled from the rest of the system so we can swap it if prices rise, quality drops or something better comes along.

Related services

Which task would you love to never do by hand again?

Tell us what it is, how often it happens and which systems it touches. We’ll tell you whether it’s worth automating, how much AI it needs and where a person should review.

Walk us through the process

It helps to know which tools you use today (CRM, WhatsApp, WordPress, spreadsheets) and who does the task now.

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