Our own products and client systems, live
We build CRMs, internal dashboards, automations and system integrations. We also run our own multi-tenant CRM and an AI publishing platform every day, so our advice comes from software we actually maintain. If an existing tool fits your case, we’ll tell you before writing a single line of code.
Nobody wakes up wanting “custom software.” It usually starts with one of these daily headaches:
Leads come in through your website, WhatsApp, text and social, and no one can say how many there were or where each one came from.
Someone re-keys data from one system into another every day, and every copy-paste is a chance to get it wrong.
You pay for a handful of tools that don’t talk to each other, so your real process lives in spreadsheets.
A task only happens if a person remembers it: a weekly report, a follow-up, a scheduled post.
The system you have works, but nobody wants to touch it because the person who built it is long gone.
Behind these websites sit a CRM and automations we built and still maintain. Both sites credit us in the footer.
Medellín, ColombiaCoworking
A coworking operator with locations in El Poblado and Ciudad del Río. It needed every inquiry and every booking to stop depending on manual follow-up.
What we did
A bilingual Next.js site plus our CRM on its own subdomain (crm.noi.work), where every lead arrives tagged with its source. Meeting room and desk bookings run in real time on SonTickets, and several once-manual processes now run on their own.
Technology
Footer credit: “Diseño Web con ❤ por User Media”.
Medellín, ColombiaPrinting
A commercial printer in Medellín. Its old site listed services but didn’t turn searches for printing, signage or packaging into conversations.
What we did
A new website, a sales chat and a CRM where every conversation lands organized and ready for follow-up, plus automation of internal and content workflows. Between 350 and 550 sales opportunities a month now land in one place for the team.
Technology
Footer credit: “Diseño Web con ❤ por User Media”.
These aren’t mockups. They’re in production, with real users, backups and regular releases, and they’re the best preview of how we’d treat your software.
Researches approved sources, drafts articles with citations and publishes them to WordPress. No topic gets written or published without a person signing off.
Manages accounts, users and lead history, and backs up our apps’ databases every night to two separate locations.
Reviews, menus, reservations with deposits, AI chat and a website in one platform. It’s our own product and doesn’t have paying customers yet, so we present it as exactly that.
Real screenshots of our in-house tools. Before publishing them we swapped the data for sample data to protect our clients.
In-house software
Our CRM: each client sees, in real time, the leads coming in from their website and chat, with each lead’s source detected automatically: Google, ads, ChatGPT, Gemini or referrals.
What we did
End-to-end design and development: per-client data with row-level security, filters by date, interest, status and source, inline editing, a detail view with each lead’s landing page, location and device, and a card view on mobile.
Technology
Screenshot with sample data: names and figures aren’t real customers.
In-house software
A guided form that helps each client define their project before we quote. An AI assistant listens by text or voice, reads their documents and website, explains every question and suggests answers the client confirms.
What we did
Design and development: paths based on what the client needs (improve a site, build one, or a platform), suggestions by business type, autosave, voice dictation, reading of PDF, Word, Excel and image files, and a final review before submitting. The AI never quotes prices or timelines.
Technology
Screenshot with sample data: names and figures aren’t real customers.
In-house software
An internal Apoleto tool that calculates the monthly cost of serving each customer, per location and per brand, using each provider’s official rates and usage measured in production.
What we did
Design and development of the calculator: ready-made scenarios, a per-provider breakdown (OpenAI, Vercel, Supabase, Resend, Deepgram and Google), a pricing simulator with a P&L, a break-even price and real-time shared editing.
Technology
Screenshot with the tool’s own sample data.
Public tool
A free public QR code generator for a URL, WhatsApp or a contact card, with your brand’s logo and color, ready to print.
What we did
Design and development: three QR types, logo cropping and borders, custom colors, high error correction so the logo doesn’t break scanning, and SVG, PNG, JPG and EPS downloads. Everything runs in the browser and no data is stored.
Technology
Try it free at qr.usermedia.co.
Building costs more than subscribing. Here’s what we look at before recommending it.
All three solve real problems. The difference is how much control you need and who will keep it running.
General comparison as of October 2026. Often the right answer is a mix: a standard tool plus a small custom piece that connects it to everything else.
We walk through the process as it happens today, with the people who do it. Every client gets this consulting; it’s where the work starts.
We write down what goes into version one and what waits. That way the software is useful early instead of turning into a never-ending project.
You see working features in a staging environment and we adjust them with your team before anything reaches production.
We test permissions, data and failure cases, migrate what’s needed and train the people who’ll use it.
Hosting, backups, bug fixes and improvements. Software in daily use needs someone paying attention, and we’d rather it be us.
Real reviews our clients left on Google.
Viviana Hidalgo Alvarado
October 2026
Dayanna david tapias
October 2026
Daniel Gómez
October 2026
Andrés Felipe Pájaro Martinez
October 2026
Sergio Andres Pájaro Martinez
October 2026
Johnattan Rodriguez
December 2025
Evelintoya1011 Montoya
December 2025
Diana C
November 2025
Rafael Castaño
November 2025
IVAN BLANCO
November 2025
Juan Jose Cano Giraldo
November 2025
Litografia Azabache
April 2024
Tomás Vélez
February 2024
Adriana Hernandez
February 2024
When the way you work gives you an edge and off-the-shelf tools force you to change it, or when manual work between systems already eats hours every week. If your process is standard, an existing product usually wins; during the consulting phase we tell you which case you’re in.
We start from one concrete process, not a wish list. We put in writing what version one does, what data it handles, who uses it and how we’ll know it works. Everything else goes on a list for later phases, decided once the software is in real use.
That’s agreed in writing before we start. Our recommendation is that the repository, the domain and the service accounts (database, hosting) are in your company’s name. If one of our products, like the CRM, already covers your need, you use it as a service and no new code is written; the proposal spells out which model applies.
It depends on the workload: we host applications on shared servers, on Vercel or on Firebase, and pick based on the kind of traffic, the database and the running cost. If your company already has a cloud provider such as AWS or Google Cloud, we first check whether building on it makes sense.
Yes. We work remotely from Colombia, which stays on UTC−5 year-round: Eastern time in the winter and Central time in the summer, so we share most of your workday. Meetings happen over video, and you can follow progress in a staging environment.
Chatbots that qualify leads, scheduled jobs and content production with human review.
How to choose between an app store app, an installable web app or a great mobile website.
APIs, integrations and background jobs: the runtime behind our own products.
Custom WordPress plugins and modernizing systems that still work.
PHP applications with user accounts, roles, queues and an admin back office.
When the core job is reading, joining and analyzing data.
Data-driven apps with an admin interface from day one.
Walk us through how it works today, which tools you use and what you’d like to happen automatically. We’ll tell you whether to build, buy or combine, and how we’d approach it.
It helps to know how many people would use the system, which tools you rely on today and where your data lives.
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