From click to customer, with consent
We install and clean up your site’s tracking: Google Tag Manager with Consent Mode v2, GA4, well-defined conversions and the source of every lead stored in the CRM. Fewer vanity dashboards, more answers about what works.
Having Google Analytics installed isn’t enough. See if any of these apply:
GA4 shows visits, but you can’t tell how many form fills or calls turned into customers.
Conversions in Google Ads, GA4 and your CRM don’t match, and nobody knows which to trust.
Tags fire before visitors accept cookies, or never fire at all.
Visits from ChatGPT, Perplexity and other assistants get lost in direct and referral traffic.
Leads land in your inbox with no record of which campaign or search they came from.
Installed and tested on your site, on the same foundation we use on this one.
Consent state is sent before the container loads, and Google tags follow whatever the visitor accepted or declined, with no page reload.
Form submissions, calls, bookings or purchases, with clear names and no personal data inside the event.
UTM parameters and click IDs from Google, Meta, Microsoft, TikTok and LinkedIn, saved on the first visit and updated on the latest one.
Every form sends the CRM the campaign, search or referring site, plus the page where the person landed.
ChatGPT, Perplexity, Claude and Gemini show up as sources of their own instead of blending into direct traffic.
Key events and conversions named the same way as in Tag Manager, so reports answer business questions.
Two projects where every lead arrives with its source and nobody has to guess where it came from.
Medellín, ColombiaTravel
A tour and experience operator in Medellín and the Antioquia region, with an English and Spanish site for travelers planning their trip.
What we did
A cookie notice that separates analytics from marketing, Google Tag Manager that loads only with permission, Consent Mode v2, first- and last-visit tracking with UTMs and click IDs, and forms that send that source along with every lead.
Technology
Footer credit: “Diseño Web con ❤ por User Media”.
Medellín, ColombiaPrinting
A commercial printer with eleven service lines, from digital and large-format printing to signage and packaging.
What we did
A sales chat and CRM so every conversation that starts on the site reaches the team organized and ready for follow-up. Between 350 and 550 sales opportunities a month end up in one place, ready to close.
Technology
Footer credit: “Diseño Web con ❤ por User Media”.
In-house software
This is how a client sees each lead in our CRM: where it came from (ChatGPT, in the screenshot), its landing page, location and device.
What we did
Automatic attribution from UTMs, click IDs and AI assistants: the same data this site’s form and chat save with every lead.
Technology
Screenshot with sample data: names and figures aren’t real customers.
We built a multi-client CRM where each company sees its leads in real time, under its own brand. Every lead is classified by source using rules aligned with GA4’s default channel groups: Google, Meta, Instagram, TikTok, LinkedIn, YouTube or Bing, with paid separated from organic, plus AI assistants like ChatGPT, Perplexity, Claude and Gemini. It never labels a lead as paid without proof: a valid click ID or a paid medium on the campaign. Once your team marks a lead as a sale, you can compare channels by closed sales, not just by lead count.
We start from the decisions you want to make and work back to the events and conversions you need. Everything else is noise.
We review GA4, Tag Manager, pixels and forms: what fires, what’s duplicated and what’s missing.
We configure Consent Mode v2, the tags, and how each lead’s source reaches the CRM.
We test every conversion in the browser and in Tag Manager’s preview mode before signing off on it.
We go over which channels bring leads and which only bring visits, and what to change as a result.
Real reviews our clients left on Google.
Viviana Hidalgo Alvarado
October 2026
Dayanna david tapias
October 2026
Daniel Gómez
October 2026
Andrés Felipe Pájaro Martinez
October 2026
Sergio Andres Pájaro Martinez
October 2026
Johnattan Rodriguez
December 2025
Evelintoya1011 Montoya
December 2025
Diana C
November 2025
Rafael Castaño
November 2025
IVAN BLANCO
November 2025
Juan Jose Cano Giraldo
November 2025
Litografia Azabache
April 2024
Tomás Vélez
February 2024
Adriana Hernandez
February 2024
Whatever is closest to the money: leads and sales. Start with conversions (form, call or purchase) and where each one came from. Time on page, scroll depth or menu clicks can wait until the essentials work.
Yes. We check which tags exist, which fire twice, whether they respect consent, whether conversions are real and whether they match Google Ads and your CRM. You get a list of fixes, ranked by importance.
Every lead reaches the CRM with its source (campaign, search, referring site or AI assistant) and the page where it landed. When your team marks it as a sale, you can see which channel drove sales, not just leads.
It’s how Google tags learn what the visitor agreed to: analytics, advertising or nothing. Set up properly, the consent state arrives before any tag loads and updates the moment the visitor changes their mind. We use it on this site and on Maoke Travel.
Yes, although many of those visits arrive without parameters and get mixed in with direct or referral traffic. Our CRM recognizes them by referring site and separates them as their own source, along with Claude and Gemini, so you can see whether AI assistants are already sending you leads.
Tell us which tools you have installed and where your leads end up. We’ll review your tracking and tell you what to fix first.
It helps to have read access to GA4, Tag Manager and, if you have one, your Google Ads account.
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