Web Analytics and Data Services

Google Analytics 4, Tag Manager implementation, custom dashboards and reports that help you make decisions based on real data.

Common problems with data measurement

They have Google Analytics installed but don't know how to interpret it or don't trust the data.

They can't measure real conversions: sales, leads, calls or important events.

Data from different sources doesn't match and they don't know which is correct.

They don't have dashboards that show business metrics clearly.

They migrated to GA4 but didn't configure events or conversions correctly.

What good analytics can do for your business

With correct data you can know what works and what doesn't, where to invest more and where to cut. A well-done analytics implementation transforms intuition into informed decisions that improve real results.

Organizations that have trusted our work

We've worked with media outlets, restaurants, schools, service companies, and tech startups in different cities and countries.

Client Logo - Noi Coworking
Client Logo - GLT Logistics
Client Logo - Tabi Connect
Client Logo - Talentek
Client Logo - Universum Solutions
Client Logo - Mas Colombia
Client Logo - Environmental Awareness
Client Logo - Magdalena Resto Bar
Client Logo - Liceo del Caribe
Client Logo - Listo Alimentos
Client Logo - Litografia Azabache
Client Logo - IHDE Dental
Client Logo - See to Travel
Client Logo - Son Tickets
Client Logo - Vestir Urbano
Client Logo - CIBFX

Analytics services we offer

A complete analytics implementation includes several components:

Google Analytics 4
Correct implementation and configuration of GA4. Custom events, conversions, audiences and explorations. Migration from Universal Analytics.
Google Tag Manager
GTM setup to manage tags without depending on developers. Click tracking, forms, scroll, videos and custom events.
Dashboards and Reports
Dashboards in Looker Studio (Data Studio) connected to GA4, Google Ads, CRM and other sources. Business metrics automatically updated.

How we implement analytics

Paso 1
Audit and measurement plan
We define what you need to measure to make decisions. We document events, conversions and KPIs in a measurement plan before implementing.
Paso 2
Technical configuration
We implement GA4, GTM and necessary tags. We configure events, conversions, audiences and connections with other tools.
Paso 3
Validation and QA
We verify all events fire correctly. We compare data with other sources to ensure accuracy.
Paso 4
Dashboards and training
We create dashboards with metrics that matter and train you to interpret them and make decisions.

Other digital marketing services

SEO - Web Positioning
Without correct measurement, you don't know if your SEO works. We implement position tracking, organic traffic and conversions.
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SEM - Google Ads
Google Ads campaigns require well-configured conversions to optimize correctly. We do it together.
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Web Design
A well-designed site facilitates tracking implementation and improves engagement metrics.
Ver más detalles

Cities and sectors

We work remotely, but with experience in specific local contexts:

Sectors we have worked with

E-commerce, SaaS, professional services, education, healthcare, tourism, media, restaurants and technology companies.

Ideas and resources about analytics

In our blog we document strategies, best practices and tips about data measurement:

What to review before redesigning your website
Guide to decide if you need a minor adjustment, partial redesign or complete overhaul. Key questions to evaluate your current situation.
Read article →
How to structure your homepage content
Recommended section order, what information to prioritize and how to guide visitors toward the action you're looking for.
Read article →
Website speed: why it matters and how to measure it
Tools to evaluate your site's performance, factors that affect speed and practical steps to improve it.
Read article →
Basic SEO for small sites
Essential technical configurations, content best practices and common mistakes you can avoid from the start.
Read article →

Frequently asked questions about analytics

Want to make data-driven decisions?

Request a diagnosis of your current analytics implementation. We'll show you what's working and what's missing.

Request diagnosis