We track leads, not just clicks
Before paying for the first click, we define who you’re talking to, what they search for, which page they land on and what counts as a result. Then we track all the way to the lead, not just the visit, and decide with data whether to scale, change course or stop.
These are common problems in Google Ads accounts, and raising the budget almost never fixes them:
Ads send people to the homepage and visitors have to guess what to do next.
You’re paying for searches that have nothing to do with what you sell, because nobody reviews search terms or adds negative keywords.
Google Ads counts every thank-you page view as a conversion, even when it’s the same person several times.
You can’t tell which of your calls or form fills came from the campaign.
The campaign changes every month, but nobody wrote down what was tested or what was learned.
SEM means paying to appear in search results: traffic starts when the campaign goes live and stops when you pause it. SEO means earning that spot in organic results; it takes longer but doesn’t depend on a daily budget. The landing page is where the ad sends people: we build those as a separate service, because so much of the result depends on it. This page covers the campaign itself: searches, structure, ads, budget and tracking. We don’t publish campaign performance numbers here; we’d rather show you the method and let you judge it with your own data.
Paid search works when there’s demand, a clear landing page and a way to measure. If one of those is missing, fix it first.
The whole campaign, from the searches you choose to pay for to the lead that reaches your team.
What your customers type when they’re ready to buy, what it costs to show up, and which searches to exclude from day one.
Campaigns and ad groups organized around what people are looking for, not around your product catalog.
Ad copy that answers the search, with sitelink, call or location assets where they make sense.
Form submissions, calls or purchases, each counted once and respecting consent through Consent Mode v2.
Google’s click ID and the campaign travel with every lead, so you can see which search turned into a customer.
Every change is logged with the reason behind it and what happened next, so the learning doesn’t get lost.
What you sell, to whom, in which city, state or country, and what result would make the campaign worth it.
We review yours or propose a dedicated landing page: without a clear page, ad spend goes to waste.
Tags, conversions and lead source, tested before the first paid click.
We start with a capped budget to learn which searches and ads work.
With the data in hand, we decide together: scale what brings customers, change what doesn’t, or stop.
Real reviews our clients left on Google.
Viviana Hidalgo Alvarado
October 2026
Dayanna david tapias
October 2026
Daniel Gómez
October 2026
Andrés Felipe Pájaro Martinez
October 2026
Sergio Andres Pájaro Martinez
October 2026
Johnattan Rodriguez
December 2025
Evelintoya1011 Montoya
December 2025
Diana C
November 2025
Rafael Castaño
November 2025
IVAN BLANCO
November 2025
Juan Jose Cano Giraldo
November 2025
Litografia Azabache
April 2024
Tomás Vélez
February 2024
Adriana Hernandez
February 2024
With SEM you pay for every click and the traffic lasts as long as the budget; in exchange, you learn within days which searches respond. With SEO you invest in the site and results take longer, but they don’t switch off at the end of the month. They aren’t mutually exclusive: what you learn from paid search tells you which searches are worth pursuing organically.
Not always, but it almost always helps. If your site already has a page that delivers exactly what the ad promises, with one clear way to reach you, it can work. If the ad points to your homepage or a page with lots of options, a landing page built for the campaign usually converts better and is easier to measure.
By the leads and sales it generates, not just clicks or impressions. We define the conversions (form, call or purchase), test them before launch, and store the click ID with each lead. That way you can see in the CRM which campaign and which search brought in each customer.
There’s no one-size-fits-all number: it depends on what clicks cost for your searches, how many leads you need and what a customer is worth to you. During the assessment we estimate search costs with Google’s Keyword Planner and propose a test budget you can sustain.
We recommend it: the account and the payment method should belong to your company, and whoever manages it should be added as a user. That way the history and the data stay yours if you ever switch providers.
Yes. We look at the structure, the search terms you’re paying for, conversions and landing pages, and tell you what to fix without starting from scratch when that isn’t needed.
Tell us what you sell, which market you’re targeting and where the ad would send people. We’ll tell you whether paid search makes sense now and what needs tracking before you spend.
If you already have a Google Ads account, it helps to know your monthly spend and what you count as a conversion today.
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