We track leads, not just reach

Meta Ads management for Facebook and Instagram, tracked to the lead

We build campaigns so the right person sees a clear offer, reaches a useful form or page, and lands in your CRM with a known source. Before anything goes live, we define what counts as a lead, set up tracking and make the next decision clear: keep going, adjust or stop.

Signs your Meta ads need a different setup

These are common problems in Facebook and Instagram campaigns. Raising the budget alone does not fix them:

  • You run ads, but can’t tell which form fills, calls or conversations actually came from Meta.

  • The ad promises one thing but sends people to a general page with too many options.

  • Your account records a browser conversion but never checks whether the lead made it into the CRM or was duplicated.

  • Instant forms collect data, but no one tests whether complete lead details reach the sales team.

  • Audiences, creative and budgets change every month, but nobody records what was tested or why.

Meta Ads, organic content and a landing page do different jobs

Meta Ads is paid advertising that can run across Facebook and Instagram based on a campaign’s setup and placements. Organic content is what your brand publishes without paying for distribution; it can build a presence, but it does not replace a campaign with an objective, budget and tracking. A landing page is the page someone reaches from an ad; you can also capture details through a Meta instant form. This page is about the campaign, its creative, tracking and the handoff to your CRM. We do not publish Meta Ads performance figures because we do not have case studies for this service yet. We would rather show you the method and review it against your own data.

Should you invest in Meta Ads right now?

Facebook and Instagram ads need a clear offer, a way to follow up with leads and tracking before you spend. If one of those pieces is missing, fix it first.

A good fit if…

  • You have an offer you can explain clearly to people who may not be actively searching for it yet.
  • Your team can follow up quickly on leads from forms, WhatsApp or a landing page.
  • You have a clear page, or are open to using an instant form and connecting it to your sales process.
  • You are ready to test messaging and creative with a budget you can sustain while learning.

Hold off if…

  • You do not have a specific offer, an owner for follow-up or a defined next sales step.
  • You cannot tell Meta leads apart from leads coming from other channels.
  • Your website, form or CRM cannot receive and review leads reliably.
Start with tracking

What we do in your Meta Ads campaigns

From the offer someone sees to the lead your team receives, using access to accounts your business owns.

  • Strategy and campaign structure

    We define the objective, offer, audience, geography, test budget and business signal to review before launching.

  • Campaigns and creative

    We set up Facebook and Instagram campaigns and ads, then work with your team on assets so the promise, format and page or form line up.

  • Placements and thoughtful automation

    We review available placements and use Meta Advantage+ options when they suit the campaign objective, the controls you need and the creative assets available.

  • Lead forms or landing pages

    We set up instant forms where they make sense, or send traffic to a landing page. Either way, we define useful fields and a clear follow-up path.

  • Pixel, Conversions API and CRM

    We set up the Meta Pixel and Conversions API, test events, and pass campaign source into your CRM so you can verify which leads arrived.

  • Reporting and test log

    We document changes, review results with your team and report what was measured: ads, forms or pages, leads and the data available in the CRM.

How a Meta Ads campaign works with us

  1. 1

    Offer, audience and goal

    We clarify what you sell, who you want to reach in the United States, Colombia or another market, the offer they will see, and what makes a lead useful.

  2. 2

    Business-owned accounts and assets

    We review your Meta business portfolio, Page, Instagram account, ad account, Pixel and access. We recommend your business retains ownership and grants us the access needed to work.

  3. 3

    Tracking before launch

    We set up and test the Pixel, Conversions API, events and lead handoff to the CRM. Where web-event tracking calls for it, we verify your domain in Meta.

  4. 4

    Launch and structured testing

    We launch an initial setup with a capped budget and agreed creative, checking that ads meet Meta’s advertising standards before they run.

  5. 5

    Review and decide

    We compare campaign records with the leads your team received, log changes, and decide together what to keep, adjust or stop.

What our clients say

Real reviews our clients left on Google.

  • Viviana Hidalgo Alvarado

    October 2026

    I really enjoyed my experience with User Media. They are very professional, attentive, and always look for the best way to help. I love that they listen to ideas, give good advice, and propose solutions I hadn't even considered. It's clear they know what they're doing and enjoy their work. I highly recommend them!

  • Dayanna david tapias

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Daniel Gómez

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Andrés Felipe Pájaro Martinez

    October 2026

    A very good experience with User Media. They've helped us with various digital projects and have always demonstrated knowledge, commitment, and a great willingness to find solutions. I especially want to highlight their expertise in web development and automation. I highly recommend them.

  • Sergio Andres Pájaro Martinez

    October 2026

    Our experience with User Media has been excellent. They've supported us in content creation projects for social media, news, web development, and process automation. Something I particularly appreciate is that they don't just execute our requests; they get involved, propose ideas, and constantly seek new ways to leverage technology. Their experience, commitment, and passion are evident in every project. Without a doubt, they're a great technology partner that I highly recommend.

  • Johnattan Rodriguez

    December 2025

    We've worked with Crece Virtual on several web design projects for our Barranquilla operation. Their team demonstrated a solid command of both WordPress and React, adapting to the specific needs of each project based on our technical and functional requirements. What we value most is the quality of the codebase they deliver. Each project has a clean and well-organized structure, which has greatly facilitated updates and the addition of new features when needed. The technical documentation they provide is clear and useful for our internal team. Communication throughout the entire process was smooth and professional.

  • Evelintoya1011 Montoya

    December 2025

    Working with Crece Virtual transformed how we acquire clients. From the outset, they understood our business and guided us through everything: digital strategy, website architecture, and domain selection. The WordPress site, with a custom theme and widgets created in Elementor, turned out exactly as we needed: fast, clear, and designed to make requesting quotes effortless. Thanks to technical SEO, link building, and Google Ads campaigns in Medellín, our quote requests increased several times over, stabilizing at nearly 500% higher than at the beginning. The automation that sends leads from WhatsApp to Google Sheets, complete with all the data and UTM parameters, allows us to better measure sales and repeat purchases. Furthermore, their hosting, domain, and Google Workspace services have been reliable, and whenever we need support, they're always there with quick and clear answers.

  • Diana C

    November 2025

    We have been working with Crece Virtual for several months now, and it has been a great experience. They built our website in Next.js, and it turned out super fast and professional. The best part is that they didn't leave us on our own after delivery: every month they make updates and improvements, and when we need something urgently, they always respond very quickly. Their support has been impeccable. In addition to the website, they manage our Google Ads campaigns and SEO. Honestly, everything has worked very well. The campaigns bring in good leads and have us well positioned on Google and Bing. They are very professional but also very approachable, always explaining everything clearly. I recommend them without hesitation.

  • Rafael Castaño

    November 2025

    We hired Crece Virtual to redesign our corporate website and improve our SEO. The result completely exceeded our expectations. The design is elegant, professional, and conveys the seriousness we needed as an environmental project. Navigation is intuitive, and our clients can easily find the information they're looking for. Regarding SEO and ads, we now appear in the top Google results for the searches that matter to us. The team was incredibly professional, met every deadline, and was always available to answer questions. It's clear they know what they're doing.

  • IVAN BLANCO

    November 2025

    We're currently working with the Crece Virtual team on both web design and Google Ads campaigns. The site looks very professional, and the SEM campaigns are consistently generating high-quality leads. What I value most is their transparency: they explain everything clearly, send detailed reports, and are always optimizing to improve results. They're experts at what they do.

  • Juan Jose Cano Giraldo

    November 2025

    They designed a corporate website for us, optimized for local search. The SEO is flawless; we appear in the top results. Website traffic increased by 350%. Excellent service, support, and monthly follow-up.

  • Litografia Azabache

    April 2024

    We want to express our complete satisfaction with the work done by Crece Virtual. They developed a digital business model for us that included creating our website and managing our Google Ads campaigns. Their customer-centric approach and attention to detail impressed us from the start. The website is exceptionally well-designed, and the Google Ads campaigns generated a significant increase in traffic and conversions. We would recommend Crece Virtual without hesitation.

  • Tomás Vélez

    February 2024

    Crece Virtual has become our greatest ally. They are incredibly creative in their web design and have given us a unique online presence. They are experts in Google Ads and significantly increase your business's visibility. Furthermore, their specialization in software development allows them to offer customized solutions. With Crece Virtual, you're on the right track if you're looking to expand your online presence to more leads and different markets.

  • Adriana Hernandez

    February 2024

    Recommended, they designed the school's website, provided technology training (software) to the entire staff, and were extremely responsive and fast.

Meta Ads FAQ

Does Meta Ads cover both Facebook and Instagram?

Yes. Meta Ads Manager can manage campaigns across the Meta properties available to a campaign. Depending on the objective, creative and setup, a campaign can use placements such as Facebook Feed, Instagram Feed, Stories or Reels. We review which ones suit the offer and the assets you have.

Do I need a landing page, or can I use Lead Ads?

It depends on your sales process. Lead Ads can open an instant form inside Meta and are useful when you want fewer steps. A landing page gives you more room to explain a detailed offer and measure activity on your website. We choose the route that lets your team receive and follow up on useful information, not simply collect form submissions.

What are the Pixel and Conversions API for?

The Pixel records browser events such as a visit or form submission. The Conversions API can send events from another source, such as your server or CRM. When both record the same event, an identifier is configured so Meta does not count it twice.

What is Meta Advantage+, and will you always turn it on?

Meta Advantage+ groups automation options for areas such as audience, placements or creative, depending on campaign type. It is not a button that guarantees an outcome. We review which automation is worth testing, what control your business needs and what can be measured before using it.

Why does my domain need verification?

Domain verification confirms to Meta that your business controls a domain. It is relevant when working with web events and measurement on your company’s domain. We handle it where it applies and only with authorized access to your business assets.

Should my business own the ad account?

Yes, we recommend it. Your business portfolio, Page, ad account, Pixel and payment method should remain under your company’s control. We work through access permissions, so the assets, history and data do not depend on a provider.

Have an offer you want to put in front of people on Facebook and Instagram?

Tell us what you sell, where your market is, where leads should go and what your team uses to follow up. We will assess whether Meta Ads makes sense and what needs tracking before you invest.

It helps to know whether you already have a Meta business portfolio, ad account, Pixel, CRM, and a landing page or form.

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