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OpenAI Ads Manager Beta

ChatGPT Ads with tracking through the lead

We manage campaigns on OpenAI’s new advertising platform for companies that want to be visible while people compare options in ChatGPT. We review whether your category can advertise, work from your company’s account and track the journey through the lead in your CRM. Approval, delivery and targeting depend on OpenAI’s current policies and requirements.

Tell us your goalIs it right for your business?

Questions worth answering before you invest

ChatGPT Ads is in beta. Budget alone is not enough: the account, category and measurement setup need to be ready.

  • You don’t know whether your business, product or country meets OpenAI’s ad policies.

  • You want your company to own the account and data without losing access if you change providers.

  • You expect to buy exact-match keywords, even though contextual hints do not work that way.

  • You don’t have a landing page or a way to identify the source of each lead.

  • You need to know what was approved, delivered and happened after the click, without performance promises.

How advertising in ChatGPT works

ChatGPT Ads is a new beta platform managed through OpenAI Ads Manager. Its core format appears below a ChatGPT response, clearly labeled and separate from that response. It can include the advertiser’s name and favicon, a headline, description, image and a link to your landing page. Ads are shown to eligible Free and Go users; Plus, Pro, Business, Enterprise and Edu remain ad-free. Campaigns can be directed by geography, platforms, first-party audiences and context hints, which guide contextual relevance but are not exact-match keywords and do not guarantee a particular conversation. In general, buying can be charged by impression or valid click, depending on the campaign objective and setup.

Can your business advertise in ChatGPT?

OpenAI decides which categories, accounts, markets and ads can participate. The first step is to check whether your situation fits before preparing a campaign.

Worth evaluating if…

  • Your business operates in Colombia or the United States and can hold its own OpenAI Ads Manager account.
  • Your category can meet OpenAI’s ad policies.
  • You have a clear offer, a landing page and a team that can follow up on leads.
  • You can measure a contact or conversion through your CRM.

Hold off if…

  • Your activity belongs to a prohibited or restricted category and does not meet OpenAI’s requirements.
  • You expect to target specific conversations, personal data, age, gender or user interests.
  • You cannot define what result to measure or connect it to the lead source.
Start with tracking

What we handle in your ChatGPT Ads campaign

An implementation designed to keep the account in your company’s name, give the campaign a clear structure and follow measurement through the lead.

  • Eligibility review

    We review your business, category, market and offer against OpenAI’s published policies and requirements.

  • Client account and access

    We guide the setup of your company’s Ads Manager account and configure agency access. The account remains yours.

  • Strategy and structure

    We define the objective, geography, platforms, first-party audiences where applicable and campaign context hints.

  • Ads and landing page

    We prepare the ad headline, copy and image, and review or build the page people reach from the ad.

  • Tracking through the CRM

    We configure UTMs, the pixel and Conversions API to connect the campaign with the lead recorded in your CRM.

  • Reporting and adjustments

    We review impressions, clicks, spend, available metrics and conversions to document campaign adjustments.

How we run a campaign

  1. 1

    Qualification review

    We review the category, market, required account and OpenAI policies that apply to your situation.

  2. 2

    Account and access

    The account belongs to your company, and you grant us the access level needed to work in Ads Manager.

  3. 3

    Strategy and assets

    We define the objective, structure, context hints, ad assets and landing page.

  4. 4

    Tracking before publishing

    We test UTMs, the pixel and Conversions API so each lead source can reach the CRM.

  5. 5

    Launch and review

    We publish only after OpenAI approval and review the available data to adjust the campaign.

What our clients say

Real reviews our clients left on Google.

  • Viviana Hidalgo Alvarado

    October 2026

    I really enjoyed my experience with User Media. They are very professional, attentive, and always look for the best way to help. I love that they listen to ideas, give good advice, and propose solutions I hadn't even considered. It's clear they know what they're doing and enjoy their work. I highly recommend them!

  • Dayanna david tapias

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Daniel Gómez

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Andrés Felipe Pájaro Martinez

    October 2026

    A very good experience with User Media. They've helped us with various digital projects and have always demonstrated knowledge, commitment, and a great willingness to find solutions. I especially want to highlight their expertise in web development and automation. I highly recommend them.

  • Sergio Andres Pájaro Martinez

    October 2026

    Our experience with User Media has been excellent. They've supported us in content creation projects for social media, news, web development, and process automation. Something I particularly appreciate is that they don't just execute our requests; they get involved, propose ideas, and constantly seek new ways to leverage technology. Their experience, commitment, and passion are evident in every project. Without a doubt, they're a great technology partner that I highly recommend.

  • Johnattan Rodriguez

    December 2025

    We've worked with Crece Virtual on several web design projects for our Barranquilla operation. Their team demonstrated a solid command of both WordPress and React, adapting to the specific needs of each project based on our technical and functional requirements. What we value most is the quality of the codebase they deliver. Each project has a clean and well-organized structure, which has greatly facilitated updates and the addition of new features when needed. The technical documentation they provide is clear and useful for our internal team. Communication throughout the entire process was smooth and professional.

  • Evelintoya1011 Montoya

    December 2025

    Working with Crece Virtual transformed how we acquire clients. From the outset, they understood our business and guided us through everything: digital strategy, website architecture, and domain selection. The WordPress site, with a custom theme and widgets created in Elementor, turned out exactly as we needed: fast, clear, and designed to make requesting quotes effortless. Thanks to technical SEO, link building, and Google Ads campaigns in Medellín, our quote requests increased several times over, stabilizing at nearly 500% higher than at the beginning. The automation that sends leads from WhatsApp to Google Sheets, complete with all the data and UTM parameters, allows us to better measure sales and repeat purchases. Furthermore, their hosting, domain, and Google Workspace services have been reliable, and whenever we need support, they're always there with quick and clear answers.

  • Diana C

    November 2025

    We have been working with Crece Virtual for several months now, and it has been a great experience. They built our website in Next.js, and it turned out super fast and professional. The best part is that they didn't leave us on our own after delivery: every month they make updates and improvements, and when we need something urgently, they always respond very quickly. Their support has been impeccable. In addition to the website, they manage our Google Ads campaigns and SEO. Honestly, everything has worked very well. The campaigns bring in good leads and have us well positioned on Google and Bing. They are very professional but also very approachable, always explaining everything clearly. I recommend them without hesitation.

  • Rafael Castaño

    November 2025

    We hired Crece Virtual to redesign our corporate website and improve our SEO. The result completely exceeded our expectations. The design is elegant, professional, and conveys the seriousness we needed as an environmental project. Navigation is intuitive, and our clients can easily find the information they're looking for. Regarding SEO and ads, we now appear in the top Google results for the searches that matter to us. The team was incredibly professional, met every deadline, and was always available to answer questions. It's clear they know what they're doing.

  • IVAN BLANCO

    November 2025

    We're currently working with the Crece Virtual team on both web design and Google Ads campaigns. The site looks very professional, and the SEM campaigns are consistently generating high-quality leads. What I value most is their transparency: they explain everything clearly, send detailed reports, and are always optimizing to improve results. They're experts at what they do.

  • Juan Jose Cano Giraldo

    November 2025

    They designed a corporate website for us, optimized for local search. The SEO is flawless; we appear in the top results. Website traffic increased by 350%. Excellent service, support, and monthly follow-up.

  • Litografia Azabache

    April 2024

    We want to express our complete satisfaction with the work done by Crece Virtual. They developed a digital business model for us that included creating our website and managing our Google Ads campaigns. Their customer-centric approach and attention to detail impressed us from the start. The website is exceptionally well-designed, and the Google Ads campaigns generated a significant increase in traffic and conversions. We would recommend Crece Virtual without hesitation.

  • Tomás Vélez

    February 2024

    Crece Virtual has become our greatest ally. They are incredibly creative in their web design and have given us a unique online presence. They are experts in Google Ads and significantly increase your business's visibility. Furthermore, their specialization in software development allows them to offer customized solutions. With Crece Virtual, you're on the right track if you're looking to expand your online presence to more leads and different markets.

  • Adriana Hernandez

    February 2024

    Recommended, they designed the school's website, provided technology training (software) to the entire staff, and were extremely responsive and fast.

ChatGPT Ads FAQ

Is ChatGPT Ads available in Colombia?

Yes. OpenAI lists Colombia and the United States among the countries where advertisers can use Ads Manager self-service. Availability for a specific campaign, its delivery and its targeting remain subject to OpenAI’s current policies, verification and requirements.

Who sees ads in ChatGPT?

Ads are shown to eligible Free and Go users. OpenAI says Plus, Pro, Business, Enterprise and Edu remain ad-free. It also says ads are not shown to accounts identified as under 18 or alongside sensitive conversations.

Can you choose exact keywords?

Not as you would in a traditional search campaign. Ads Manager supports context hints to guide contextual relevance, but they are not exact-match keywords and do not guarantee that an ad will appear in a specific conversation.

Does OpenAI share user chats with advertisers?

No. OpenAI says it does not share ChatGPT conversations with advertisers and never sells data to them. Advertisers have no access to users' chats, chat history, memories or personal details: they only receive aggregated information, such as total views or clicks.

Which businesses cannot advertise?

OpenAI's ad policies require truthful ads and prohibit, among others, deceptive, offensive or discriminatory ads and some regulated goods, such as gambling or tobacco. Financial, health and legal services are only approved manually, case by case. That's why we review your category before proposing a campaign.

How much should we invest in ChatGPT Ads?

OpenAI does not publish a general minimum spend or public CPM and CPC rates. We define ad spend and the management scope in a proposal after reviewing your eligibility, market, measurement setup and business objectives.

Related services

Want to evaluate ChatGPT Ads for your company?

Tell us what you sell, which country you want to advertise in and how you record leads today. We’ll review whether your category may qualify and what needs to be ready before proposing a campaign.

Tell us your goal

International campaigns may require approved verification and additional OpenAI account conditions.

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