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English and Spanish, on Eastern-friendly hours

Bilingual SEO in New York: an English and Spanish site Google understands

For New York businesses that serve customers in both languages, or attract visitors from abroad. We set up the URL structure, language tags and content for each version so Google shows every searcher the right one. Our team works remotely from Colombia.

Get your bilingual site reviewedTranslate or adapt?

A city of many languages, not just two

In New York City, 47.7% of residents age 5 and older speak a language other than English at home. Spanish is the largest group at 22.6%, followed by other Indo-European languages (13.1%) and Asian or Pacific Island languages (8.8%), according to the U.S. Census Bureau (ACS 2020–2024, table DP02: data.census.gov/table/ACSDP5Y2024.DP02?g=160XX00US3651000). The takeaway for a bilingual site is simple: Spanish opens up a large audience, English is still the front door for most people, and both versions deserve the same care.

Translate, adapt or write from scratch

Three ways to get Spanish content, and when each one makes sense.

  • Literal translation

    What it is
    Converting the English copy into Spanish sentence by sentence.
    Keywords
    The English ones, translated; often nobody searches that way.
    Best for
    Legal or technical text that must say exactly the same thing.
    Risk
    Pages that never rank because they answer searches nobody makes.

  • Adaptation

    What it is
    Rewriting the message for a Spanish-speaking reader, with their terms and examples.
    Keywords
    Researched in Spanish: the term, the intent or the word order may change.
    Best for
    Service, location and FAQ pages.
    Risk
    Needs someone who writes well in both languages.

  • Original content

    What it is
    Writing for a search that only exists in one language.
    Keywords
    Come straight from research in that language, with no counterpart in the other.
    Best for
    Questions specific to one audience, like a guide for newcomers from another country.
    Risk
    More upkeep: each page has its own update cycle.

A general guide. On every project we check which pages each language actually calls for before deciding.

The technical side of a bilingual site

What tells Google your two versions are the same business in two languages.

  • One URL per language

    Each version gets its own address, such as /es/, which is what Google recommends so it can index both.

  • Correct hreflang

    Tags that link every page to its counterpart, plus a default version for everyone else.

  • No automatic redirects

    We don’t send visitors to a language based on location: Google advises against it because it may not crawl every version.

  • A useful language switcher

    A visible link on every page that goes to its counterpart in the other language, not to the homepage.

  • Metadata in each language

    Titles, descriptions and structured data written for each version, not copied from the other.

  • Reporting by version

    Search Console and GA4 split by language to compare impressions, clicks and leads.

What our clients say

Real reviews our clients left on Google.

  • Viviana Hidalgo Alvarado

    October 2026

    I really enjoyed my experience with User Media. They are very professional, attentive, and always look for the best way to help. I love that they listen to ideas, give good advice, and propose solutions I hadn't even considered. It's clear they know what they're doing and enjoy their work. I highly recommend them!

  • Dayanna david tapias

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Daniel Gómez

    October 2026

    I loved working with User Media. They're incredibly creative, have amazing ideas, and pay close attention to detail. I especially appreciated their dedication and how easy they are to work with. Highly recommended!

  • Andrés Felipe Pájaro Martinez

    October 2026

    A very good experience with User Media. They've helped us with various digital projects and have always demonstrated knowledge, commitment, and a great willingness to find solutions. I especially want to highlight their expertise in web development and automation. I highly recommend them.

  • Sergio Andres Pájaro Martinez

    October 2026

    Our experience with User Media has been excellent. They've supported us in content creation projects for social media, news, web development, and process automation. Something I particularly appreciate is that they don't just execute our requests; they get involved, propose ideas, and constantly seek new ways to leverage technology. Their experience, commitment, and passion are evident in every project. Without a doubt, they're a great technology partner that I highly recommend.

  • Johnattan Rodriguez

    December 2025

    We've worked with Crece Virtual on several web design projects for our Barranquilla operation. Their team demonstrated a solid command of both WordPress and React, adapting to the specific needs of each project based on our technical and functional requirements. What we value most is the quality of the codebase they deliver. Each project has a clean and well-organized structure, which has greatly facilitated updates and the addition of new features when needed. The technical documentation they provide is clear and useful for our internal team. Communication throughout the entire process was smooth and professional.

  • Evelintoya1011 Montoya

    December 2025

    Working with Crece Virtual transformed how we acquire clients. From the outset, they understood our business and guided us through everything: digital strategy, website architecture, and domain selection. The WordPress site, with a custom theme and widgets created in Elementor, turned out exactly as we needed: fast, clear, and designed to make requesting quotes effortless. Thanks to technical SEO, link building, and Google Ads campaigns in Medellín, our quote requests increased several times over, stabilizing at nearly 500% higher than at the beginning. The automation that sends leads from WhatsApp to Google Sheets, complete with all the data and UTM parameters, allows us to better measure sales and repeat purchases. Furthermore, their hosting, domain, and Google Workspace services have been reliable, and whenever we need support, they're always there with quick and clear answers.

  • Diana C

    November 2025

    We have been working with Crece Virtual for several months now, and it has been a great experience. They built our website in Next.js, and it turned out super fast and professional. The best part is that they didn't leave us on our own after delivery: every month they make updates and improvements, and when we need something urgently, they always respond very quickly. Their support has been impeccable. In addition to the website, they manage our Google Ads campaigns and SEO. Honestly, everything has worked very well. The campaigns bring in good leads and have us well positioned on Google and Bing. They are very professional but also very approachable, always explaining everything clearly. I recommend them without hesitation.

  • Rafael Castaño

    November 2025

    We hired Crece Virtual to redesign our corporate website and improve our SEO. The result completely exceeded our expectations. The design is elegant, professional, and conveys the seriousness we needed as an environmental project. Navigation is intuitive, and our clients can easily find the information they're looking for. Regarding SEO and ads, we now appear in the top Google results for the searches that matter to us. The team was incredibly professional, met every deadline, and was always available to answer questions. It's clear they know what they're doing.

  • IVAN BLANCO

    November 2025

    We're currently working with the Crece Virtual team on both web design and Google Ads campaigns. The site looks very professional, and the SEM campaigns are consistently generating high-quality leads. What I value most is their transparency: they explain everything clearly, send detailed reports, and are always optimizing to improve results. They're experts at what they do.

  • Juan Jose Cano Giraldo

    November 2025

    They designed a corporate website for us, optimized for local search. The SEO is flawless; we appear in the top results. Website traffic increased by 350%. Excellent service, support, and monthly follow-up.

  • Litografia Azabache

    April 2024

    We want to express our complete satisfaction with the work done by Crece Virtual. They developed a digital business model for us that included creating our website and managing our Google Ads campaigns. Their customer-centric approach and attention to detail impressed us from the start. The website is exceptionally well-designed, and the Google Ads campaigns generated a significant increase in traffic and conversions. We would recommend Crece Virtual without hesitation.

  • Tomás Vélez

    February 2024

    Crece Virtual has become our greatest ally. They are incredibly creative in their web design and have given us a unique online presence. They are experts in Google Ads and significantly increase your business's visibility. Furthermore, their specialization in software development allows them to offer customized solutions. With Crece Virtual, you're on the right track if you're looking to expand your online presence to more leads and different markets.

  • Adriana Hernandez

    February 2024

    Recommended, they designed the school's website, provided technology training (software) to the entire staff, and were extremely responsive and fast.

Bilingual SEO FAQ

What is bilingual SEO?

It’s optimizing a site to rank in two languages, with each version researched, written and measured on its own, and the two connected through hreflang tags so Google shows each searcher the right one.

Do you translate the content or adapt it?

We adapt it in most cases. Literal translation works for text that must say exactly the same thing, like legal pages; service pages and FAQs work better rewritten with the terms Spanish-speaking readers use. The table above sums up when to use each approach.

Do you work on Eastern time?

Colombia is on UTC−5 all year: the same time as New York in winter and one hour behind in summer. Meetings fit comfortably inside your business day.

Do I need a separate domain for the Spanish version?

Usually not. One domain with a folder per language is typically the easiest to maintain; a separate domain makes sense when the Spanish brand is different. We decide with you based on your situation.

Do you have clients in New York?

We don’t have a published New York case, and we won’t show you another city’s results as if they were local. What we can do is review your current site and show you what it’s missing to work well in both languages.

Can I show up on Google Maps in New York if I serve customers remotely?

No. A Google Business Profile requires a location customers can visit, or service delivered where your customers are. If you serve people online, the work focuses on your site and the content in each language.

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Is your English and Spanish site competing with itself?

Tell us what you sell in New York, which languages your customers use and how your site is set up. We’ll tell you what we’d check first in its bilingual structure.

Get your bilingual site reviewed

If both versions are already live, send us the URL of one page in each language.

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